Do consumers feel safer shopping with augmented reality? According to a recent survey conducted by the company Media Trials, 69% of consumers would feel safer when shopping if they could experience the product through augmented reality (AR). In addition, the study also revealed that 64% of shoppers would return at least one product if they could experience it before buying it virtually.
Augmented reality is a technology that allows users to experience a product in a virtual environment, often using a mobile application that superimposes virtual images and elements over the real world. In order to confirm that people feel more confident buying a product if they can see and experience it virtually, Media Trials surveyed 8,000 people in the US, UK, Germany and Saudi Arabia.
Do consumers feel safer shopping with augmented reality?
The study also looked at different product categories and found that most people are willing to try augmented reality technology for products such as clothing, home furnishings and technology. In particular, 87% of people would be willing to try augmented reality for clothing, while for home furnishings, the percentage was 85% and for technology, 83%.
The ability to view products in 3D and at different angles, as well as try out different colour and size options, makes augmented reality a valuable tool for these industries. Media Trials points out that there is a huge opportunity for brands and agencies to enhance the shopping experience by using augmented reality technology to create new experiences that are different and engaging for users.
Do consumers feel safer shopping with augmented reality?
In conclusion, augmented reality technology can be a valuable tool to enhance the shopping experience and increase consumer confidence when shopping online. With the ability to experience products in a virtual environment, customers can get a better idea of how products will look in real life before making a purchase, which can lead to higher sales conversion for companies.
